You Can Change is a logo prototype for a coaching company. The concept used for the creating this logo is very simple: the ladder represents the challenge (life difficulties) and each step must be given according the coach orientation, but the lamp (the personal illumination) only can be changed by the own person coached. The example of lamp replacement arose from the fear that many people have to climb the steps on their own, but with proper help, they can acquire sufficient confidence to complete their task.
Brand test designed for Torre Criativa (Creative Tower, in English), a small Design Agency in Brasil. The logo is a pencil with a medieval window (like a princess tower) and a flag (point of the pencil) on the wood roof. The colors are sugestive, but the blue color inside the rounded square representing the sky, causing to appear high tower as well as the level of creativity.
Fish Republic is an upcoming franchised fast casual fish bar. They are a re-birth of the traditional fish & chip takeaway shop but focus heavily on baked / grilled fish and gourmet salads as accompaniments more so than traditional fried fish & chips