Designer: www.labd.plApproved logo for expose. The type is created from zero. I went for a rounded approach to communicate a friendly and inviting feel. The mark symbolizes abstract light beams forming the expose action coming from the edge of the "e" The red/green/blue color stands for light and yellow/orange/red represent the levels of sound volume.
For a Marketing/PR Company. The concept behind the mark is based on the age-old alchemic practice of attempting to artificially mass produce gold by way of fusion/synthesis with other elements. Since gold has only one stable isotope (the element Au) a massive chemical reaction would need to occur to generate this isotope. There is only x3 active protons difference between Lead & Gold. They're 'chemically' different...reaction to solvents, melting temp, etc...but, if you were to extract those x3 protons from lead theoretically, you would have gold. Things like American Idol employ this 'extraction' tactic...slowly removing the unnecessary protons (contestants) till they have their 'golden result' - a season winner.
