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Rocks and Road is a company who offer cycling coaching and guiding. Unlike most cycling schools and coaches, Rock and Road offers the unique service of guided bike rides and one-to-one coaching for a combination of both off-road mountain biking, and road biking. It was important that the logo be designed to attract riders of any level, and not to alienate riders of a lower ability. It was also important that the design appeal equally to both men and women who want to keep fit, who want to get the most out of their cycling equipment, and want to achieve their personal goals. The final logo design presented here includes a mountain bike icon, which is a monogram of the letters R and R (for Rocks and Road).