The age old Banyan tree which is essential to the brands identity was rejuvenated bith to showcase the brands heritage as well as to contemporize the brand. The green was derived from the category and the orange was used to show optimism.
New logo concept for the barley & rye malt based drink »im nu«. See the process behind the custom type here: http://dl.dropbox.com/u/14259079/im_nu_process.png Big view including »Chocolate