Designer: ace-045Inspired by Super Heroes and Greek Legend, Urban Jungle designed the Guardian identity. Integrating the “G” of the product’s name into a Captain American-esque shield, and using a charcoal colour treatment on a bold stylized version of the Gotham typeface, the identity blends a vivid colour palette of pink and purple, giving the identity strength and modernity.
Believing what a mechanic is telling you is always a stretch. But Lewis Lawrence insisted he was good and honest. The mechanic's marque doubles as a spanner and an honest mechanic in overalls, hands held comfortably behind his waist.
