Devereaux specialise in blends; fruit & nut blends, spice & cream blends, they also make their own herbel tea blends. All their baked goods have a specific blending combination that gives their breads, buns & cakes a unique flair. The mark is inspired by their award winning honey-apricot rye loaf. The apricot stone doubles as a honey wand, suggesting a literal manner of 'blending' both flavours.
Inspired by Super Heroes and Greek Legend, Urban Jungle designed the Guardian identity. Integrating the “G” of the product’s name into a Captain American-esque shield, and using a charcoal colour treatment on a bold stylized version of the Gotham typeface, the identity blends a vivid colour palette of pink and purple, giving the identity strength and modernity.