An ambigram for a brand of shoes. A brand youthful and enterprising, who wants to stand out on the market. Easily reproducible in all media, highly readable.
Swurl Wine is elegant wine company looking to re introduce their brand and expand in various flavors. I wanted to emphasize on the idea of swurl and execute an imagery that represent that word itself. Playing with the negative space and open concept, I created a minimal yet surreal identity.