Sidd & Laine’s mission is to help the world shine a little brighter with jewellery and accessories that look great and make people feel fantastic. The collection consists of jewellery that is lovingly hand-made by artisans in northern India. Designed using natural, semi-precious stones, the range compliments styles as varied as boho-chic, the oh-so glam socialite or even the jeans and T-shirt kind of gal.
We were thrilled when we were commissioned to design Sidd & Laine’s brand identity. Aiming to attract a fashionable female audience, the new logo incorporates a geometric shape based on authentic Indian patterns. Serif typography, a vibrant colour palette and luxurious print finishing, like gold foil, were used to combine an elegant and exclusive personality.
0Oct-01-16
CST is a training company. Symbolism of a chess knight is central to CSTs strategy. It exemplifies dynamism and initiative.
Basing on these qualities and the target group in part the automotive branch I have referred in the lettering and composition to the aesthetics of sport cars emblems.
Over the course of many sketches, I have created a convincing, minimalistic silhouette. Rendered as negative space against a chess square, it creates a bold, cohesive and legible mark.
Designer: Rolando Bouza
