Augeo is latin for growth. I turned the crossbar of the A into an ascending arrow. I then created a custom modern typeface to accommodate the modern icon.
"Casa do Salame is a family company that has worked for over 15 years with handmade production of sausages and several other farm products. For the development of this brand, we added a more traditional/manufactured feel to it so that the public can feel that the products are unique and handmade. We used color tones that remind of Italy (the origin of the products and the family), and to make the handmade aspect clear, we used golden hotstamping on the materials.”