To update the clients 'Boys Toys' brand using the same black, red and white colours and to appeal not just to teenage children but to juniors. The rocket was used as a retro element but also shows a moving forward toy brand to inspire imagination within children.
The visual identity project developed for the company specialized in Tenders & Distribution, in Florianópolis - Brazil, aimed to reinforce the concepts of excellence and trust, pertinent to the business. With the use of an exclusive typography and a symbol with a modern design, consisting of a continuous line, referring to its broad and solid performance, the company is moving towards its goal of obtaining national prominence.