Designer: ru_ferretFINAL DESIGN. It is based on the company name, which in turn comes from an abbreviation of "AS UNique AS You ARe". Offering unique, self-customized cashmere products is one of the central concepts for this brand, hence the fingerprint-goat.
Its been it been a while that didn't update any Clever Wordmark, thought of comeback with this Arrow logotype today, hope i will find more time for this day to day activity in future