Designer: YoonHuman resources company.
Half-symbolic, half-typographic concept. I have started with a concept of a road leading ahead, with a guiding star above, showing the way. Then, I had to add top serifs to get the letter "T", and with a little stretch of imagination it could be interpreted (or rather the negative space it creates) as the night-sky`s sphere.
I am pretty happy with the shape I have ended up with. It is purely geometric, simple, elegant, unique and strong. Of course it is also the initial of the company name, and the hidden message can be viewed as added value.
keywords: "T", professional, trustworthy, solid, experienced, elegant, simple, guidance
Emblem for Grisalon Agroindustria (Sugar cane co.) and their Sub-brand called Mesa Baja: Development of agro-industrial and marketing agro-organic products. GA is leading agribusiness company in the department of Quindio (Colombia). The main goal was to create a emblem that reflects the richness of the land of their region and to reflect the importance of the farmer as well. Their hard work is the platform to renew forces, create convictions and grow the passion and commitment to their identity and tradition.