Most popular lifestyle portal in Slovakia and Czech Republic. Keeping you FRESH since 2011. The client approached me to redesign theirs logo. Refresher.sk need new logo that will reflect a primary activity. So I was looking for a way to simplify the logo, but also to have supported the idea and objectives of the portal. Gist for Logomark I chose symbol refresh, as you know for example, web browsers (symbol I wanted to get into logos peacefully and therefore I chose negative space), it is added to the symbol of conversation (bubble), which can be further used in communication portal (printed materials, merchandising, etc.), and the letter R. Scripture for the logo, I chose Helvetica. It is distinctive, timeless and elegant, expressing emotion is just FRESH :)
Shark Shipping services provides all kind of recognized products and services to the maritime industry. This includes safety products and services, chemicals, maritime logistics and ships agency. I've came up with idea of incorporating the two shark tail as shape of ship. If you rotate the left half of logo to -90 degree and other half to 90 degree audience will discover the hidden message of the logo.