Designer: SPARKcreativeThe identity of the builder JIMAV is based on the inspiration that we had with organic architecture. With curved forms we achieved a symbol with plenty life, which is balanced with a simple, legible and solid typography. The logo is a form developed with the approach of the letter “J” of Jiménez and the letter “A”of Avelar, which compound the name of the builder JIMAV. We developed a variety of the logo’s versions and compositions for the use in different applications and to make easier it’s reproduction.
‘Curious Alice In Wonderland’ are a start-up London based business who sell erotic books and literature, as well as being a community who offer regular book clubs and events for women. The companies ethos and tagline is ‘Curious Women Unleashing Taboos. Open Talk. Friendly Events’
Although designed for a erotic led company it was essential that the logo design target professional, respectable women from the age of 24 onwards, as well as promote a trustworthy quality business with excellent customer service, providing luxury products beautifully wrapped, and delivered on time.
The decision was made to play on the white rabbit theme from the Alice in Wonderland stories. Where does the white rabbit take Curious Alice as she grows into an adult? Continuously, and playfully running ahead throughout her life. A playful, yet elegant font was crafted to compliment the icon. The final logo is presented below.
For more information visit: http://logogeek.co.uk/?portfolio=curious-alice-in-wonderland-logo-design