
"Synthesis Centre" is a centre of physical and spritual health, in Athens. The services provided are consulting, psychotherapy, stress management, astanga yoga and more..
The concept of this corporate identity in general, is a "ball" that represents one’s soul and/or body that "unrolls" after being taken care through therapy and yoga. As a result, the symbol of this logo represents the physical & spiritual "lift-up" of a human figure, "the ending point" and the "result" of this whole experience.
In order to express its unique character, The logo was created from one single, black-inked line to show a handwritten style.
Sreca je u nama (Happiness is within us) The brief was to create logo for life coach and art of living workshop "Happiness is within us" and to use posture that symbolizes happiness. www.lifecentar.com The idea Happiness posture + butterfly + tree The logo is combination of asana that represents happiness presented through the symbols of butterfly and tree. Butterfly symbolizes change (metamorphosis), and in Japan is considered to represent one's soul. Tree symbolizes stability, longevity, and strength. Connection of mind and body is shown through these symbols. Energy vital points on the body are colored in gold: feet, palms, heart, third eye and point below navel.
