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5x9cm is an online graphic design studio specializing in creating economic and different business cards for personal or professional use. The idea of this brand is the concept "communication in small steps", where the arrows formed by "5x9cm" (size of a business card in Brazil) symbolize the exchange of information through interpersonal contact. The contrast generated between the terms "5x9" (large) and "cm" (small) also reinforces the concept adopted.