Designer: BrandKingThe Anagenix corporate identity was inspired by phyllotaxis which is an arrangement of crisscrossing spirals found in nature. The visual of this concept and everything Anagenix stands for has an interesting parallel of how they combine science with nature through innovation and discovery. The circles contained in the shape symbolise their brand values – the many partnerships, the scientific discipline, their expertise and trustworthiness. The colour palette was inspired by its NZ origins and nature. Looking at the world through this scientific lens of the phyllotaxis this identity has been designed to behave like a chameleon by taking on the form of the medium it is put on. It may applied with varying images from the NZ landscape and the natural products that may be in the pipeline. It may also be diecut to suggest the explorative nature of their business.
We are building an online travel experience and brand focused on socially responsible travel. We are teaming up with international experts, government agencies, nonprofits, small businesses and communities to revolutionize how people plan and experience their trips. We are young, hip and forward-thinking with our finger to the pulse of pop culture. "Vaya" is the command "go!" in Spanish. "Vayable" is pronounced like "viable," which means capable of living, growing and developing adequately. To connect people through travel for the sake of creating happier, more authentic and sustainable experiences for travelers and the communities they visit. honesty, ingenuity, authenticity, adventure, compassion, ambition, edgy, cooperation, optimism, efficiency, wisdom Using the negative space to combine two concept which are the Google pin and the concept of logo(Vayable). Take the trip, change the world.
