Designer: jacob-lightRocks and Road is a company who offer cycling coaching and guiding. Unlike most cycling schools and coaches, Rock and Road offers the unique service of guided bike rides and one-to-one coaching for a combination of both off-road mountain biking, and road biking. It was important that the logo be designed to attract riders of any level, and not to alienate riders of a lower ability. It was also important that the design appeal equally to both men and women who want to keep fit, who want to get the most out of their cycling equipment, and want to achieve their personal goals. The final logo design presented here includes a mountain bike icon, which is a monogram of the letters R and R (for Rocks and Road).
Many don’t realize that each typeface we encounter in our day-to-day lives is a result of a very intricate creative process, that requires considerable effort on the part of it’s designer. Yet, the hallmark of any great typeface is humbleness: when you aren’t even aware of it while reading, then it’s good. That is the conflict I wish to resolve by raising awareness of the world of typography. I wish to pay my respect to the great masters by capturing their likeness in a series of portraits, composed of the very typefaces they brought into existence. Please take a moment to absorb these images and realize: in any great typeface, each and every letter is born of hours of care and effort, to people who really love their craft. László Sándor
