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ignite is a Chicago located place where you can hang out playing in your favorite video games, enjoying a good coffee, beer, make new friendships or just having a good time with old good pals. Main objective was to obtain a mark which in clear and simple way communicate the nature of the place which represents + design custom typography to show an uniqueness of this place. We decided that the best solution would be a combination of two game controllers (symbol of game community) in the shape of the d-pad which also refers to the form of sparks, which is a direct reference to the IGNITE name. Full ID http://bit.ly/XkAZ43