Designer: YoonPascana Hotel is located in different parts of Perú. The name comes from a word of the native and official Peruvian language called Quechua, which literally means “A stopover in a trip”. For Pascana Hotel the concept was to represent the peruvian culture at its best. The colors used are a characteristic of peruvian textiles. In this case they give a warm feeling to the Hotel. And the forms used are part of another characteristic of Peruvian culture, that is the use of lines and forms. This one tries to represent a place to stay. Like a native house.
The identity of the builder JIMAV is based on the inspiration that we had with organic architecture. With curved forms we achieved a symbol with plenty life, which is balanced with a simple, legible and solid typography. The logo is a form developed with the approach of the letter “J” of Jiménez and the letter “A”of Avelar, which compound the name of the builder JIMAV. We developed a variety of the logo’s versions and compositions for the use in different applications and to make easier it’s reproduction.
