Designer: MIDBrand Brothers helps Archgéo, a consulting and engineering office in archeology and cultural heritage in its full rebranding. Using a minimalist but meaningful graphic, the new identity emphasizes the economic aspect (the tower), the French culture (the hexagon), and notions of quality and sophistication with the font created for the occasion.
REDLINE: convenience stores/gas station. CONCEPT: I tried to use just lines for this custom typeface.