eastern cucumber

This is an identity for a favourite restaurant and bar to the locals. It is a a local institution and loved by many for being as it was 10 years ago. The client wanted to develop a new brand without upsetting those regulars but appear up to date to new customers.

The mark was inspired by an actual cage that houses their wines at the back of the restaurant. The hand drawn type and illustrations were developed to give the brand a relaxed, children and family friendly environment.