Designer: magnetikmindEmblem for Grisalon Agroindustria (Sugar cane co.) and their Sub-brand called Mesa Baja: Development of agro-industrial and marketing agro-organic products. GA is leading agribusiness company in the department of Quindio (Colombia). The main goal was to create a emblem that reflects the richness of the land of their region and to reflect the importance of the farmer as well. Their hard work is the platform to renew forces, create convictions and grow the passion and commitment to their identity and tradition.
"Raízes" ("Roots" in English) is a segment for training and distribution of products and services based on Multi-Level Marketing. The name was chosen due to the characteristics of biological functioning of the body's most important tree: the root, the stem laying on the ground and transports nutrients for their survival. These are also the characteristics of this segment: fix market, providing ways of working and bring products from their suppliers to the attention of the population, as a large tree attached to the ground, beyond that required for the ecosystem, offers plenty fresh who are in need.