Hatimeria is a company producing dedicated software for various businesses (e.g. CRM systems). In general, they create programs that help to improve flow and management of data and information. They would like to present themselves as a serious, stable and trustworthy player in the market. They would like to emphasize great dedication to understanding their clients` needs, resulting in products that "fit like a glove". Other business values we would like to stress is building long-lasting partnerships with customers and perpetual effort to improve.
For a Marketing/PR Company. The concept behind the mark is based on the age-old alchemic practice of attempting to artificially mass produce gold by way of fusion/synthesis with other elements. Since gold has only one stable isotope (the element Au) a massive chemical reaction would need to occur to generate this isotope. There is only x3 active protons difference between Lead & Gold. They're 'chemically' different...reaction to solvents, melting temp, etc...but, if you were to extract those x3 protons from lead theoretically, you would have gold. Things like American Idol employ this 'extraction' tactic...slowly removing the unnecessary protons (contestants) till they have their 'golden result' - a season winner.