GMC Software Technology develops innovative software solutions for personalized customer communications. Their market is fundamentally changing from print communication to multi-channel output on eletronic devices. In order to meet the new market trends, the swiss-based company is introducing a new solution named «Inspire» . The logo with the swinging, colorful stripes was designed to express how the software solution creates powerful customer contacts, delivering personlised messages on multiple channels.
This is an identity for a favourite restaurant and bar to the locals. It is a a local institution and loved by many for being as it was 10 years ago. The client wanted to develop a new brand without upsetting those regulars but appear up to date to new customers.
The mark was inspired by an actual cage that houses their wines at the back of the restaurant. The hand drawn type and illustrations were developed to give the brand a relaxed, children and family friendly environment.