Most popular lifestyle portal in Slovakia and Czech Republic. Keeping you FRESH since 2011. The client approached me to redesign theirs logo. Refresher.sk need new logo that will reflect a primary activity. So I was looking for a way to simplify the logo, but also to have supported the idea and objectives of the portal. Gist for Logomark I chose symbol refresh, as you know for example, web browsers (symbol I wanted to get into logos peacefully and therefore I chose negative space), it is added to the symbol of conversation (bubble), which can be further used in communication portal (printed materials, merchandising, etc.), and the letter R. Scripture for the logo, I chose Helvetica. It is distinctive, timeless and elegant, expressing emotion is just FRESH :)
Simonson Lumber Company is a fourth generation family owned and operated building materials supplier whose success has been founded upon the following principles; Listen to customers needs; Deliver the best possible value at a fair price; Always conduct business affairs with honesty and integrity; Treat employees with respect and dignity. Company's founder Nels Simonson made his first debut and established the business in 1933. Simonson Lumber & Hardware identity draws inspiration from the nature itself, which can be noticed in the background of the emblem. The emblem have the classic and traditional feel to it and features Lumber Jack. Comes in three different variations/versions: Main, alternate and simplified. - MAIN version is uploaded. My job was to transmit the brand's most important values: friendliness, comfort, trustworthy and honesty.