Alexander Ponsaerts

This is a logo for a completely fictitious entity named IMPORTL, which could be an open source web development site, or some type of developer software.

This wordmark features triangular facets — symbolic of the flow of data — that point inward toward the name, reinforcing the namesake.

The mark employs a custom typeface that compliments the triangle shapes.

Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.