Designer: Sean HeislerThe identity of the builder JIMAV is based on the inspiration that we had with organic architecture. With curved forms we achieved a symbol with plenty life, which is balanced with a simple, legible and solid typography. The logo is a form developed with the approach of the letter “J” of Jiménez and the letter “A”of Avelar, which compound the name of the builder JIMAV. We developed a variety of the logo’s versions and compositions for the use in different applications and to make easier it’s reproduction.
It's for a Spanish clone of mint.com called ahorroy.com. The logo represents the text of the mark "ahorro y punto", "ahorro" means "I save" and "y punto" is a Spanish expression meaning "end of history", and literally means "and point". So the logo is a piggy bank and a point. I applied dynamic strokes to represent innovation of the application. At the same time, simulates to be a face looking up and sticking out his tongue.
