Designer: Original UrgeThis logo is based on several very identifying elements Olivares in Baroque era and today, at first glance identifies the typical silhouette of a woman of high society of the time, which highlights the use of the wig and skirt with bell shape. As Olivares identification element has taken the shape of the skirt typical of the period to represent the tunnel, also called "El Camarin" that exists between the Collegiate Church of Santa Maria de Las Nieves and the Granary. Identification have been incorporated and timeless texts representing the whole.
Urban Jungle was hired to develop Liv’s brand strategy, including its tagline and brand story. After clarifying its vision and defining its mission, values, personality, promise, experience, Urban Jungle then crafted the new corporate identity for the firm. The new look is simple, bold, and contemporary. It captures the essence of the firm’s fun and friendly personality while communicating its promise to help Edmontonians love where they live.