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  • cycle sector Designer: Vladimir Sijerkovic
  • Featured: 01/30/2010
  • Stats: This logo design has 5944 views and is 0 times added to someone's favorites. It has 64 votes with an average of 3.61 out of 5.
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Three Nuts General Contractors

This logo is for a completely fictitious entity named Three Nuts General Contractors.

The idea for this brand came to me when I was out and about in the world, and saw a contractor's work van drive by. As I looked at the number 3 in the telephone number on the van, I started thinking about how a cleverly constructed 3 could reveal a wrench in negative space.

Using a hexagonal bolt nut as my main source of inspiration, I thought of a whimsical name which would support the concept I had in mind. In this hypothetical situation, the "Three Nuts" could be a team of three general contractors.

The icon is built from the angles of the bolt nut, and the entire mark should evoke a heavy industrial feel; something that could be stamped into metal, etched into wood, or simply affixed on the side of a work van.

Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.

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School of Thought

The School of Thought is a free online education platform that provides courses, apps, games and content to teach creative and critical thinking skills. The purpose of The School of Thought is to help us question all schools of thought; and to teach the next generation how to think, rather than what to think. It aims to do this by plugging academia directly into the best of the creative industries, bypassing the bureaucracy of the education system to create genuinely engaging and effective learning resources that any student or teacher can access for free. The structure of the platform will be modular, contextual, and multi-faceted, and so the brand identity needed to act as more than just a logo - it needed to act as integrated part of the functionality of the platform and how it is used.

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