The Russell Patterson logo creates the "RP" logo using negative space. Its color palette is also reverse of what's expected—instead of dark symbols on a white backdrop, it uses white on a dark backdrop.
0Jun-14-17
Logo design for SeeSaw Optometrist.
The main identity of the brand and hidden meaning is a eye diagram - 'How the human eyes sees, How light travels into eye' and letter A to complete a logo and represents the brand See and Saw.