The vending machine company Candy Solutions required a bright, bold and playful logo to reach its consumers and to stand out from competitors. The "CS" symbol was created through an experimental process of drawing with striped toothpaste before being digitally rendered to resemble rock candy. Red and yellow were used dominantly within the design as they have been linked to the stimulation of appetite - important in the impulse purchasing of food.
0Aug-08-12
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