Designer: Ignatov DenisOverview The company – Boutiquette, online boutique selling affordable clothing made from natural high quality fabrics, from up and coming designers. Challenge Developing a memorable, fresh and creative logo for the Boutiquette brand. The logo should relate to the name Boutiquette, which is a combination of words boutique and etiquette. The task was to create a visual identity which would convey edginess, creativity and style.
This logo communicates a fun, playful message while presenting the “g” that makes Geoff’s name unique. The splat was created by throwing paint soaked objects at board, and scanned in to get the perfect splat. The “g” is created from the negative space to provide an aesthetically interesting symbol, while allowing this mark to be produced in a wide variety of printing and post-printing methods.
Gminna Biblioteka Publiczna im. M. Ćwiżewiczowej is a library established in 1929. It is located in Podhale, south Poland, region well known for its vivid folklore and deep respect for culture. The most common ornament embroidered on traditional clothing is the flower of carlina, which was the main inspiration for this design.
The idea for the logo came from an old saying:
"A book is like a garden carried in the pocket".
