Designer: Duminda PereraFairPlay is a sports & cultural marketing agency. We chose to design a colorful identity, that could also change and evolve. The logo consists of a shield - evoking the prestige of major sports clubs, with a left side wearing stripes (meaning fair, straight, respectful) and a right side reprensenting the "play" side: curves, meaning creativity, fun, and competition.
FINAL DESIGN. It is based on the company name, which in turn comes from an abbreviation of "AS UNique AS You ARe". Offering unique, self-customized cashmere products is one of the central concepts for this brand, hence the fingerprint-goat.
