The picture mark: it contains the initials of the brand name "Agentur wildwest" (AWW). In their star-shaped positioning the initials result in a sheriff's star which illustrates the name of the brand clearly. The brand name: it was thought out for an agency which is located in the West of Germany (Cologne). Besides the agency is well known for fearless and anarchistic design conceptions.
Tres Magos is Spanish for the Three Wise Men / Kings / Magi The name, referencing the distinguished foreigners who visited Jesus after his birth, bearing gifts, was meant to represent a producer of smart furniture for children, designed according to the Montessori education method. The logomark portrays both the Magi – as three coloured silhouettes or wizard hats, as well as Kings – in the form of a crown, which symbolises also the highest quality of products. The pleasent colours, rounded corners and use of basic shapes, signals the childrens theme.
This is a personal project to create a positive/negative identity for a typographic illustrative children’s book called Buster Bruno.
Simple use of the distinctive profiles of Buster and Bruno my two cats uses the negative/positive space to created logo mark. The linking of the u from both words unites the two cats as they are brothers.