Designer: Miguel Rocha Silva"Irini's House" is a group of appartments in Skiathos Island, Greece. The appartments combine impeccable services and a friendly, relaxed atmosphere with magnificent view to the Aegean Sea. The symbol created for this corporate identity is a fresh, colorful representation of the "Greek Summer Sun". Skiathos island is a very green, beautiful and cosmopolitan place to visit for your summer holidays..
This fictitious company logo is the result of happenstance typographic exploration. I was playing around with H and I letterforms set in Platelet, and, after placing the I within the H, I noticed that it started to look like a dog face. After some modification, and with the addition of a curved P for an extended dog tongue, the resulting typographic illustration spelled "HIP." I thought it would be fun to name this fictitious company Hip Pups, which could be a shop that sells high-end dog accessories. The Registered symbol is integrated creatively into the mark by spelling "RUFF!"
