Victor Goodheart

This logo was created as part of a rebranding project for ITMS. ITMS is a high-end lawn and plant care company that uses only 100% natural, organic products. With this new logo, they have a more reputable, professional appearance, as this design has helped them compete on a higher level. This design was inspired by the new ITMS tagline, "green plants, blue water" which is a symbolic, cause-and-effect statement. From this we created an iconic brand identity, that is optimistic and bright, appeals to the target demographic and is extremely versatile.