Designer: nlogoSimonson Lumber Company is a fourth generation family owned and operated building materials supplier whose success has been founded upon the following principles; Listen to customers needs; Deliver the best possible value at a fair price; Always conduct business affairs with honesty and integrity; Treat employees with respect and dignity. Company's founder Nels Simonson made his first debut and established the business in 1933. Simonson Lumber & Hardware identity draws inspiration from the nature itself, which can be noticed in the background of the emblem. The emblem have the classic and traditional feel to it and features Lumber Jack. Comes in three different variations/versions: Main, alternate and simplified. - MAIN version is uploaded. My job was to transmit the brand's most important values: friendliness, comfort, trustworthy and honesty.
To create the Saniport’s logo, the element of inspiration was the water. The logo is thus made up of two droplets whose colors represent the duality / balance of hot and cold. When water vapor meets a cold surface (as in a toilet when bathing, for example), some small water droplets appear, represented by the logo particles.