Venusto

'Higher Grounds' is coffee shop in Cloudcroft (New Mexico) situated 9000ft above the sea level with cool hills.. It's a kinda tourist spot.. So that's where this logo came from.. My idea is to show the place (Cloudcroft) with mountains and to take it over the coffee in a single line drawing.. And few colors added to make it more scenic by having the business on the core of the logo.. so it's kinda 50% for the business and 50% for the place..