Ceramic arts and crafts

hobby ceramics and craft product distribution Designer: Kiril Peychev
Submitted: 11/08/2014 • Featured: 12/09/2014
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Kiril Peychev

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This is a personal project to create a positive/negative identity for a typographic illustrative children’s book called Buster Bruno. Simple use of the distinctive profiles of Buster and Bruno my two cats uses the negative/positive space to created logo mark. The linking of the u from both words unites the two cats as they are brothers.

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This is a logo for a completely fictitious entity named IMPORTL, which could be an open source web development site, or some type of developer software.

This wordmark features triangular facets — symbolic of the flow of data — that point inward toward the name, reinforcing the namesake.

The mark employs a custom typeface that compliments the triangle shapes.

Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.

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