This logo was created as part of a rebranding project for ITMS. ITMS is a high-end lawn and plant care company that uses only 100% natural, organic products. With this new logo, they have a more reputable, professional appearance, as this design has helped them compete on a higher level. This design was inspired by the new ITMS tagline, "green plants, blue water" which is a symbolic, cause-and-effect statement. From this we created an iconic brand identity, that is optimistic and bright, appeals to the target demographic and is extremely versatile.
This logo is for a completely fictitious entity named Three Nuts General Contractors.
The idea for this brand came to me when I was out and about in the world, and saw a contractor's work van drive by. As I looked at the number 3 in the telephone number on the van, I started thinking about how a cleverly constructed 3 could reveal a wrench in negative space.
Using a hexagonal bolt nut as my main source of inspiration, I thought of a whimsical name which would support the concept I had in mind. In this hypothetical situation, the "Three Nuts" could be a team of three general contractors.
The icon is built from the angles of the bolt nut, and the entire mark should evoke a heavy industrial feel; something that could be stamped into metal, etched into wood, or simply affixed on the side of a work van.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.