Designer: JaredGrangerIdentity project for a creative copywriter based in Santa Monica, California. The client wanted a bold wordmark that expressed innovation and creativity.
This was presented in the initial meeting but was rejected in favor of the Crown word mark logo.
The inspiration of the identity of this construction company was the actual foundations of a building under construction.
A 3-dimentional symbol was created based on letter “T” (The initial letter of the company’s name) as the base of the construction, expressing the company’s values, such as trust, accuracy and professionalism.
