Den Ouden Paprika

  Den Ouden Paprika  
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  • Den Ouden Paprika produces peppers. Really each pepper goes through our hands before he leaves the greenhouse. They can rightly say that they have a 'heart for quality'.Den Ouden Paprika Designer: hugodenouden
  • Submitted: 08/17/2013  •   Featured: 08/17/2013
  • Stats: This logo design has 2519 views and is 0 times added to someone's favorites. It has 3 votes with an average of 3.00 out of 5.
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The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. This is the minimal, alternate version of this logo.

Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.

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