This is an identity for a favourite restaurant and bar to the locals. It is a a local institution and loved by many for being as it was 10 years ago. The client wanted to develop a new brand without upsetting those regulars but appear up to date to new customers.
The mark was inspired by an actual cage that houses their wines at the back of the restaurant. The hand drawn type and illustrations were developed to give the brand a relaxed, children and family friendly environment.
The Anagenix corporate identity was inspired by phyllotaxis which is an arrangement of crisscrossing spirals found in nature. The visual of this concept and everything Anagenix stands for has an interesting parallel of how they combine science with nature through innovation and discovery. The circles contained in the shape symbolise their brand values – the many partnerships, the scientific discipline, their expertise and trustworthiness. The colour palette was inspired by its NZ origins and nature. Looking at the world through this scientific lens of the phyllotaxis this identity has been designed to behave like a chameleon by taking on the form of the medium it is put on. It may applied with varying images from the NZ landscape and the natural products that may be in the pipeline. It may also be diecut to suggest the explorative nature of their business.
The logo was designed for a Online Flower Shop. They will send flowers to your loved one directly to her/his house when you order online. This logo tries to reflect the freshness of the flowers and the products that "Kukyflor" offers. The typography of the logo was redesign to give the sensation of petals forming the word "kukyflor".