"Raízes" ("Roots" in English) is a segment for training and distribution of products and services based on Multi-Level Marketing. The name was chosen due to the characteristics of biological functioning of the body's most important tree: the root, the stem laying on the ground and transports nutrients for their survival. These are also the characteristics of this segment: fix market, providing ways of working and bring products from their suppliers to the attention of the population, as a large tree attached to the ground, beyond that required for the ecosystem, offers plenty fresh who are in need.
"Casa do Salame is a family company that has worked for over 15 years with handmade production of sausages and several other farm products. For the development of this brand, we added a more traditional/manufactured feel to it so that the public can feel that the products are unique and handmade. We used color tones that remind of Italy (the origin of the products and the family), and to make the handmade aspect clear, we used golden hotstamping on the materials.”