Designer: novoforyouOverview The company – Boutiquette, online boutique selling affordable clothing made from natural high quality fabrics, from up and coming designers. Challenge Developing a memorable, fresh and creative logo for the Boutiquette brand. The logo should relate to the name Boutiquette, which is a combination of words boutique and etiquette. The task was to create a visual identity which would convey edginess, creativity and style.
Swurl Wine is elegant wine company looking to re introduce their brand and expand in various flavors. I wanted to emphasize on the idea of swurl and execute an imagery that represent that word itself. Playing with the negative space and open concept, I created a minimal yet surreal identity.