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ARCH ATELIER is an architecture and interior design studio based in Damascus, Syria. Formed and ran by a group of young architects who carry big dreams to establish their atelier into a global brandmark. The logo uses the initials of Arch Atelier, with negative space. The two "A"s where transformed into triangles that act like arrows upwards, which is the core concept of architecture, building towards the sky. The negative space also helps to give ascending harmony to the logo, which resembles innovation.