Put me in the story

BudgetBuild.ru – is an Internet portal, which helps users save on construction or find a contractor job. Main task: to focus on opportunities to save when using the site. In order to convey to consumers the basic idea, it was decided to create a sense of “fun”, “easy” to repair, which takes place in a friendly atmosphere. Textures borrowed from the real objects that are associated with the repair and construction. At the same time, I tried to do the collective image that some textures can be interpreted in different ways. The logo is the ever-changing details (location and size of nails, textures and shapes of letters) that enhance the atmosphere of “fun repair”. See full concept