Designer: Denis-AristovEpro are a manufacturer of childrens creative toys. The logo was developed in reflection of their tag / motto: "simple, creative joy" with the logo composed of simple shapes (based upon a circle) creatively forming a joyful face with an addition of an upside down "r". The type was built from scratch using a circular shape as a guide.
V I D A A N characters to be in the logo symbol and display the charactor of all of them uniquely. Alongside, we also wanted to have one important aspect of our attitude to reflect in the logo, a fast growing attitude! A fast growing attitude, we would like to provide our esteemed cusomters and also derive for ourselves. And to reflect the same, an upward and forward direction ARROW came much close to our imagination and rational thinking. Hence after a lot of time and creation. we came up with this logo.