Designer: boldflowerThe brand name was inspired by its NZ origins, the Maori language and it pure make-up, hence the pura part of the name.
We developed a vibrant mark and bold visual language to share the unique (and exciting) story of Apura. The images evoke the purity of this product and the colour palette was picked from the NZ landscape.
Omnicore - Made from Latin Word 'Omni' which means All or Everything and English word Core which means center. Thus the concept is that we're the center of everything which in our case is our Industry (Digital Marketing)